The markets

The boat is designed to give freedom to people - and to simplify their life. The electric driveline is easy to use and gives minimum footprint to nature as it is silent and emission free.

Photographer: Paul Hultsbo

It suits well in environment protected and isolated regions. People with an active lifestyle who care and use the nature for recruitment or livelihood will easily identify themselves with the boat.

Scandinavian markets


Uses the boat for recreational reasons or for transport of friends and family. User typically are well known in archipelago and weather conditions. He/she like the sound of water splash to hull and to cruise in moderate speed. He/she likes to have a chat and a “fika” during the tour. He/she think the ride is a part of the goal with the tour. He/she think it is inconvenient to fuel up the boat with gasoline cans and want to be free to go whenever he/she wants. He/she are well aware of climate change and want to make a conscious choice. He/she have or are thinking of get an electric car or solar panels on the house. 

Sport fishing

He/she has a cottage by a lake far out in remote areas. He/she lives in city with a hectic urban lifestyle but like to go to the cottage during weekends for recruitment. He/she likes to be “one” with nature so it´s important with silence. He/she likes to go fishing in lake and likes to cook and eat their catch. The lake is environmental protected, so they only have a rowing boat. But with an electric boat there is possible to go more far out in lake and also charge phone and other electrical equipment in cottage. He/she wants to be a good role model of an environmentally friendly lifestyle.



Urban people who live in city but like to spend time in nature, so vacations are spent on round trip in Scandinavia, by car, where they rent a cottage and go for daily activities. They have no boat or marina close to home. They like to explore and are curious about the nature and surrounding culture. Likes to get out on a boat trip but has limited experience so boat must be easy handled and feel sturdy and safe.

Emerging markets

The market is huge and they use their boats every day mostly for livelihood. This mean the environmental and economic impact affect most. As a bonus they will get electrical power to charge electronics e.g. phones and lights.


Poor fishermen who own his boat today but spend a third of his money on fuel. He provides for his family by fishing. The community he belongs to is dependent on good catches, so many surrounding people rely on his effort to get fish. Fishermen are fishing 6 days a week, so his carbon footprint is huge. The fuel in many emerging countries are imported and have created a large carbon footprint long before it becomes refined and used as fuel in boats. Imported oil have high and unpredictable price which makes it hard for fishermen to budget. 


A common problem is that the catches vary a lot from one trip to another. This mean they often go out for fishing but get no fish, but they still have to pay for fuel. With the solar boat they can return without fish but don’t need to pay for fuel!



A person who use the waterway to sell and trade goods in cities or villages but think it is difficult to fuel up as she need to carry heavy fuel cans every day. The noise is disturbing as he/she has problems to communicate with her customers in shore. When the motor breaks down or need service, he/she is dependent on other to get it fixed.


A solar boat will solve all those problems and he/she will also have lights to light up the boat so he/she can sell during night.



Cities or villages who offer transport of goods or people in local river or canals and who wants to protect the environment and save money. Self-independent people who wants to start a water taxi but thinks it is too expensive and sometimes hard to get fuel due to availability. Transporters of goods in protected water who prohibit from petrol engines.


Bjellandveien 13, 3172 Vear, Tønsberg, Norway

+ 47 412 777 01   |


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